Timothy Armoo of Fanbytes explains how his success is grounded in a love of maths.
The former maths tutor, who studied computer science at university, has set up a modern advertising agency that connects some of the world’s best-known brands with rising social media influencers.
Many of his top team are computer scientists and use algorithms to find the talent they want – but the importance of maths goes deeper than that.
Filmed and edited by series producer Dougal Shaw.
Find more business tips at CEO Secrets. You can also follow the series on the BBC News app by adding the topic ‘CEO Secrets’ in My News.